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New, returning, and won-back clients
See how your client base is changing, compared with the period before.
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Client Retention Reports
Win back clients
before they are gone.
The Clients report shows who is new, who keeps coming back, and who is slipping away - with a ready call list, upcoming birthdays, khata dues to collect, and prepaid balances that bring clients back.
- Overdue clients judged against their own usual visit gap
- Phone numbers ready for follow-up - not just a chart
- Khata dues with age, built for how Indian salons work
Overview
What SalonAssist delivers
Winning a new client costs far more than keeping one you already have. Yet most salons only notice a regular has stopped coming months later. The Clients report shows, for any period, who came back, who is new, who you won back, and who is overdue - with their phone numbers ready so your team can act today.
Open Reports, choose Clients, and pick a period. You will see new, returning, and won-back clients compared with the period before, how often clients visit, and your top clients by spend. Clients are grouped into simple groups - champions, loyal, at risk, and lost - and a "slipping away" list shows regulars who are overdue compared with their usual gap. Upcoming birthdays and anniversaries, a month-by-month view of how many new clients come back, and khata dues with their age sit on the same page. The Offers report adds memberships and packages ending soon, so every reason to reach out is in one place.
Challenges
Problems we solve
Regulars disappear silently
Nobody notices a client has not been back for three months until they have found another salon.
Follow-up calls are random
Without a list of who to call and why, follow-ups depend on memory.
Khata dues are forgotten
Small credit amounts add up, and old dues are the hardest to collect.
New clients do not return
You spend on getting new clients but cannot see how many come back for a second visit.
Capabilities
Key features at a glance
Everything in this module, mapped to the Starter (solo), Growth (multi-chair) and Enterprise (multi-branch) setups. We pick your setup after the demo - the price is the same on every setup.
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Clients slipping away
Regulars who are overdue compared with how often they usually visit, with phone and last visit.
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Client groups
Champions, loyal, at risk, and lost - so you know who to thank and who to win back.
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Top clients
Your highest-spending clients with visits and total spend.
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Birthdays and anniversaries
Everyone with an occasion in the next 30 days, ready for a personal offer.
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Do new clients come back?
A month-by-month view of how many new clients returned in the following months.
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Khata dues
Money owed to you, how old the dues are, biggest dues, and repayments collected.
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Memberships and packages ending
Clients whose membership or package ends soon, with balance or sessions left (Offers report).
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See it working for your salon
Book a short demo - or see our 2 simple plans. Same price on every setup.
Deep dive
Feature breakdown for salon owners
Every capability below is live in the product today - mapped to what you actually use at the chair, desk, and phone.
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SetupsStarterGrowthEnterprise
Who came, who returned, who you won back
A quick read on the health of your client base.
- New clients, returning clients, and clients won back after a long gap
- How often clients visit and the usual gap between visits
- Average spend per client, compared with the period before
- Where new clients first found you: front desk, online booking, or AI receptionist
- Gender and age mix of your clients
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Slipping away - your win-back list
Act before a regular becomes a former client.
- Regulars who are overdue compared with their usual visit gap
- Phone number, last visit, and usual gap for each client
- Client groups: champions, loyal, at risk, and lost
- Pair with WhatsApp campaigns or a call from the front desk
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Occasions and returning new clients
Personal touches and proof that your welcome works.
- Birthdays and anniversaries in the next 30 days
- For each month’s new clients, how many came back in later months
- Top clients by spend for thank-you offers
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SetupsStarterGrowthEnterprise
Khata - collect what you are owed
Credit is part of how many salons and parlours work. Keep it under control.
- Total owed to you now, and how many clients owe it
- Credit given and collected back in the period
- How old the dues are: up to 30 days, 31-60, 61-90, and over 90 days
- Biggest dues with phone numbers, and how repayments were made
- Old dues also appear in the Reports overview "Needs attention" list
How it works
Step by step
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Open the Clients report
From Reports, choose Clients and pick a period.
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Check the slipping-away list
See which regulars are overdue.
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Reach out
Call, message, or send a WhatsApp offer.
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Collect dues
Follow up on the oldest and biggest khata amounts first.
Why SalonAssist
What sets us apart
- ✓Overdue clients judged against their own usual visit gap
- ✓Phone numbers ready for follow-up - not just a chart
- ✓Khata dues with age, built for how Indian salons work
- ✓Birthdays, memberships, and packages ending soon in one place
- ✓Every number explained with an info icon
Explore related
Continue through the platform
Each module shares one calendar, one client record, and one checkout - pick the next piece of the story.
Reports & Analytics
Every number compared with last period: sales, no-shows, clients slipping away, team commission, prepaid balances, stock, and AI receptionist bookings.
Learn moreStaff performance reports
Team leaderboard, busy time, rebooking, commission, estimated payout, and attendance.
Learn moreBooking & CRM
Desk, website, and voice bookings in one schedule - CRM with visit history, filters, CSV import/export, and source tags.
Learn moreWhatsApp Marketing
Included in WhatsApp Pro: CRM lists, EN/GU/HI templates, Meta-approved campaigns, capacity checks, and marketing delivery logs.
Learn moreLearn more
Salon Reports and Analytics Software: Unlock Business Insights
Discover how salon reports and analytics software help owners track KPIs, client retention, and staff performance for smarter growth decisions.
Frequently asked questions - client retention reports
A client who has visited regularly, has not been back for more than two months, and is well past their usual gap between visits appears on the slipping-away list.
A client who visited in the period after not coming for more than three months.
Yes. Use the phone numbers in the report for calls, or build a WhatsApp Marketing list from your CRM for a campaign.
Yes. The Clients report shows money owed to you, how old the dues are, the biggest dues, and repayments collected in the period.
Yes. The Clients report is part of every setup. Branch-by-branch views are on Enterprise.
Book a free demo today
See how SalonAssist AI automates bookings, clients, and operations. Walk through the product with our team.